#HEAT MAP VS CLICK MAP HOW TO#
#HEAT MAP VS CLICK MAP SOFTWARE#
#HEAT MAP VS CLICK MAP PLUS#

As a designer, some design elements such as ghost buttons might look fairly straightforward and easy to understand but that may not be the case for your users. To fix this, ensure that your CTA buttons, forms, and other interactive UI elements look like the function that they are supposed to serve. This frustration might cause high bounce rates and poor conversion rates because users leave when they are frustrated. If you see a lot of hotspots on unclickable elements, it means that your CTA buttons are not prominent enough and your users want to take action but they don’t know how to. Often, click maps show that users click on unclickable elements such as images a lot. Additionally, you can make your CTA more prominent by using white space, increasing button size, and improving color contrast.

Ensure that the attention ratio (ratio of actions that users can take to the actions that they should take) of your page is low. If your heatmap indicates that your users are distracted, you can increase conversions by removing the distracting elements. For instance, if your site has a cluttered sidebar next to the CTA button or a form, the sidebar might distract the users and prevent them from taking action. Too many hot spots on elements around your main Call to Action (CTA) button indicates that your site users might be distracted from the main CTA by other UI elements.

#HEAT MAP VS CLICK MAP HOW TO#

Here is how to interpret heat map data and use it to improve your site’s UX. They can indicate distraction, confusion, or interest. Hot spots on a heatmap tell a visual story of how visitors are experiencing your site. Elements that get more clicks have warmer colors than those that get few clicks.Įxample of a click map ( Source) What Hot Spots Indicate About How Users Experience Your Site

#HEAT MAP VS CLICK MAP PLUS#

These show you the exact elements that your visitors click on your site plus the number of clicks that each element gets. These maps are useful in sites that have a lot of content because they can help you optimize the length of your content.Įxample of a scroll map ( Source) Click maps Scroll maps show you how far visitors scroll down a page and the percentage of visitors that scroll to the end. Areas with bright colors (hot spots) show that users were paying a lot of attention to the design elements there.Įxample of a hover map ( Source) Scroll maps Hover maps show you where site visitors moved or hoovered their cursors on your web page. There are several types of heatmaps that display information about different types of user behavior. The process is fairly simple: specify the page you want to track, set up the tracking parameters, and then check back for the heatmaps.

#HEAT MAP VS CLICK MAP SOFTWARE#

You can create a heatmap by using software tools such as CrazyEgg or Hotjar. The results from a heatmap are easy to understand, which makes them a very useful decision-making tool. Warmer colors indicate web page areas that get more attention (hot spots) while cooler colors indicate areas that get less attention. What is a heatmap?Ī heatmap analyzes data on how site visitors browse a web page and then presents this data visually using color. This article will explain how to use heatmaps effectively. Heatmaps give you a visual picture of how users are experiencing your site which then gives you the information you need to optimize your site. No matter how tight your design is, users may interact with it in a different way than you intended. Heatmaps Guide: What Hot Spots Indicate About How Users Experience Your Site

Heat map vs click map